Saturday, 20 September 2014

Making a splash about Aquascutum

IN LIFE if you are going to do something, you might as well do it the best and attaining the highest standards is something that is synonymous with Aquascutum, especially when it comes to the label’s coats.

That standard has been maintained since the brand’s launch in 1851, collecting Royal seals, clients and warrants, (six in all, the first coming from King Edward VII in 1997 and the last from Queen Elizabeth The Queen Mother in 1952), being the first producer of waterproof wool, along with providing coats for officers during both world wars and the Crimean War. A staple for stars and screen, politics, and anyone with a liking for the finer things. The name Aquascutum I am told is Latin for 'Watershield'. For all the irrelevant fact kings among you.

That hasn’t changed anyone who anyone knows of the brand and still holds the brand in the highest esteem and rightly so.

The Broadgate trench coat, in either camel or navy, is perfection in look and design, the hidden button through single breasted coat, with the iconic brown, blue and white checked lining, which is called The Club Check, with satin sleeve lining, is delightfully ‘Crafted in England’, it has two side pockets and just drips, no pun intended, with a beauty and class, which has been missing for far too long.

In the upcoming Q3 edition of S.L.M. Mehmet Ali, design director for other famous London brand Hardy Amies, talks about designs having more to them than meets the eye and the same can be said for the Aquascutum navy Harrington jacket.

This little beauty is reversible, sporting a delightful (Club pattern) blue, great and black check pattern throughout the one side and of course pure navy on the other.

Zip through, with two hand pockets, with neat collars coming a straight fit rather than tailored like the trench.
All zip fasteners are branded and all in all this is another little beauty, with all three signalling a mighty and welcome return for this icon of labels.