Wednesday, 30 April 2014

Lacoste Live bites back


MAKING UP part of the The Four Musketeers who dominated world tennis for France from 1920 to the 1930s, René Lacoste, famously nicknamed The Crocodile was as formidable with a racket as his clothing range has become to men young and old across the globe.

In many ways the ‘Shirt Lacoste’ or La Chemise Lacoste has outstripped the legacy of its creator René despite the Parisian’s incredible seven Grand Slam titles including Wimbledon (1925 & 28) holding the world number one spot in 1926 and 1927, with the first thing people recognising is the shirts, which were sported by Lacoste on courts from the brand’s first inception in 1933, with the logo from his nickname proudly emblazoned on the chest.

The shirt itself has always been an attainable item for any aspiring fashion conscious male and it continues to be such, but  the latest Live range also provides as much colour and style as you can shake a well honed back hand with top spin at.

Kicking off with a garment that’s about as Mod as you can get the collarless polo looks sure to be a classic in its simplicity, with contrast white buttons.

Navy in colour, with white neck and cuff piping, the pique construction shirt has a two button placket and comes in an ultra slim fit. The shirt also comes in a beautiful orange hue of mantel.
The iconic polo, with two button placket makes a return also in ultra slim fit in tajine (rusty orange), marine (navy) and haying (green), with matching buttons.

The simplicity in colour usage continues with the tank top, that sports a chest pocket and comes in blue or marine with contrast trim in white again in slim fit, with each sporting the three colour (red, white and black) extra logo from the range.
The sweatshirts in the range the Argent Chine (grey) top and Noir Fleece (black) shirts are one colour throughout except for the aforementioned logo, which is again repeated on the inside of either cuffs.


In similar one colour main style, the ultra slim hooded sweatshirt comes with contrast white zip front, contrast colouring inside the hood with two hand pockets. The shirts come in navy and egee (sky blue).
Blue of various hues is a predominant colour and remains in the skinny fit denim shirt, with contrast collar, no pockets and adjustable cuffs.

The showerproof bomber jacket with stud button front fastening and stud button fastened hand pockets, in contrast French and navy blue (collars and cuffs), the jacket is lined and has a cotton canvas body, with a zip left arm pocket.
Breaking away from the simple colour lines, the printed noir polo shirt has an amazing (light blue and pink) tropical print against the black background, two button placket has black cuffs and collar.

The lagoon striped t-shirt shocks against the rest of the range, this crew neck comes in Jersey cotton and has a graphite and sky blue pattern across the body.

On the whole, the range seems very playful and that is highlighted in the printed crew neck t-shirts, the manic Japanese style print on the Jiro Bevis, a collaboration between the artist and the label with the relaxed approach of the range even stretching to sporting the iconic crocodile logo on the side right of the grey full cotton t-shirt. The marine printed crew neck has a sporty feel to it, with a cartoon croc head outline printed across the chest with Lacoste Live emblazoned above and below the head.


The relaxed feel continues in the button fly lagoon clair Bermuda shorts which comes with five pockets and sports the three banded logo on the inside turn up of the shorts. 

They act as a nice plain canvas to drop the brighter coloured tops against, while the showerproof parka jacket is a formal camouflage print end to the range, bringing a stronger look to the garments in the range.

The hooded storm flap closure jacket has two hand pockets, one inside and comes in a regular fit, zip through fastening, with white drawstring fastenings. 

It seemed fitting that this more all round item is the last one covered, as with the famous English summer tennis event, you never quite know when you will need to cover up from the rain.

It seems the Crocodile hasn't lost any of its bite.