Tuesday, 11 March 2014

Clear as a Bellroy ...

Open and shut case in part two:

So it appears that as long as there are over filled wallets in this world Bellroy will have a fight on its hands and that seems to fill the brand with joy.
As life, business and technology become further and further entwined the ability to ‘carry’ and with no little amount of style and design is something that drives Bellroy, along with the flexibility to adapt, and remain true to core values of design, and remain socially and environmentally aware.

They have stayed with the brand’s original craftsmen in India, using their expertise and low impact approaches to create the wonders that are Bellroy wallets.
As I said earlier the devil is in the detail, and the details seem to be one of the main gears, with the product becoming part or at least a reflection of the lives of its creators.

This 'life' of the product, the part it plays within  its owners is also part of the fabric of Bellroy, hence the brands’ desire to find European stockists such as StuartsLondon to enable customers to experience quicker sales and so on, due in no small part to the brand’s home being the other side of the world in Australia.

The ranges of what some may see as ‘just’ a wallet, are incredible from Bellroy, simple style and design differences, to variations of requirement and provision make the range something to behold.

From the seemingly cash only Very wallet, which is designed for the skinny jeans wearer among you, it is obvious Bellroy are something different.
Tanned cow leather with zip fastening, the wallet holds both folded notes and up to 15 cards, making it somewhat of a Tardis in the collection.
Similar in look to the Very blue steel, both sporting the bird icon and contrast stitching with pattern inner, this also comes in tan and also black. There is a waterproof version of this range known as the Very Protective, with all similar features and all have a three year guarantee. 
Utilising a similar round edge shape the larger Take Out wallet, which comes in chai and java has a zip round fasten, but features a removable inner wallet. It is described as the 'wallet that lives in your bag, but should you feel like travelling lighter’, so the adaptability of Bellroy can be seen fully in this design.

The Note is the 'full featured' version, with full size note and coin pocket, tab opening for cards, and three year warranty. The standard shape design, definitely has the Bellroy touch with contrasts stitching and embossed logo coming in black, cocoa, steel or tan.

The Slim range airs on the side of the ‘standard’ shape, with delightful detailing, two card slots, attainable by simply pulling a tab, holding 15 cards and folded notes and comes in tan or black or cocoa with embossed logo.

The Hide and Seek is a round leading edge shape, sporting bird logo made of premium leather and features a protected card section and hidden note storage compartment. It is surprising how much this wallet actually holds, while remaining sleek and stylish.
Coming in black, cocoa and java all have contrast stitching.

The larger rectangular Travel wallet in midnight or cocoa has a passport, tickets and bills section, along with the James Bond style micro travel pen with refills and holds eight cards. The three year warranty makes travel worries a thing of the past.
The Travel is a very muted style, with embossed logo.

For those who like to keep things in their right place, the Passport sleeve wallet does exactly that providing sections for passport and tickets, with two easy access card slots. That’s it, done and dusted, oh except for that cool micro pen.
Using a similar shape and design the Card sleeve in black, tan or blue steel with embossed logo is a slim card holder, for two to six cards.

Whatever your preference, it is obvious the quality in this brand, it is also obvious that money in your pocket has never been this cool.

For the Bellroy Carryology site simply visit: www.carryology.com

Ringing the Bellroy for wallets

OPERATING BETWEEN the margins is something of common parlance now, its is the ‘known’ place where the gold can really lives, where individuality and optimum can be found and of course pursued.
And so it proved design duo Andrew Fallshaw and Hadrien Monloup founders of Bellroy, who struggling to create products they not so much ‘really’ believed in for their employers, but that filled what the Australian duo saw as a gap.

That gap was in their own words; ‘what a sport/youth market could afford, and the very high prices luxury brands were charging. Building to price restricts how good you can make something and on the other end, charging the world for 'status' is just silly’.
Building blocks are essential, as are ideals, and before the starting gun was even sounded on this innovative label, their aim for; ‘more efficient carrying, better access, increased protection for contents’ and all of course in the slimmest, highest quality wallet product possible, were set in stone.

The devil really is in the detail.

Fallshaw and Monloup began striking out from their well renowned employers with a blog in 2009, which was smartly named Carryology.
Aimed at stirring up the emotions of everything bags and ‘carry’ based, the site acted as a spur for the duo who began vital drawing board work on their new designs.
Again the margins aspect came into play, with the light-bulb moment that the one area of Carryology that needed changing the most, coming soon after.
That area was the humble, and now not, so humble wallet.

To put it in the words of Bellroy, wallet designs and styles were in the ‘stone age’.
The company name taken from a split between the two areas in Australia that combine another ideal of the brand, the combination between ‘active and urban’, Fitzroy and Bells Beach.
And by 2010, the brand launched its first lines, and quickly becamse the heroes of wallet design.

Part two to come: