Thursday, 15 December 2011

Ma Strum - Massimo Osti Archive - Buy Online

Ma Strum: Massimo Osti Archive

Ma.Strum: Inspired by the archive of legendary Italian designer Massimo Osti

Ma Strum is an exciting label featuring unique, high quality, functional clothing. The collection derives from the collaboration of two renowned designers, and Donrad Duncan. Inspired by the archive of legendary Italian designer Massimo Osti the creator of Stone Island and CP Company.

Donrad was previously vice president and executive creative director for Victorinox/Swiss Army, where he developed the concept and design foundation for the apparel line, building on the company’s recognition for performance, durability and ingenuity. Previous to his eight years with Victorinox, Donrad spent ten years as head designer of menswear divisions at two internationally recognized apparel brands.

Donrad’s artistic sensibilities were passed on to him from his family of artisans, tailors and furniture builders. Donrad studied fashion design at Parson’s School of Design in New York. He has served as art specialization critic at the Fashion Institute of Technology in New York, and appeared in numerous international publications Ma. Strum’s jackets won many admirers in the past thanks to their use of high-tech fabrics and design. Those principles are extended to the latest autumn/winter collection Innovation, functionality and timeless aesthetics have distinguished the work of Massimo Osti, whose research in textiles and form revolutionized sportswear, leaving an unmistakable mark in the fashion world.

So take the popular, trendy menswear designer brand of Ma Strum that specialises in offering timeless fashion, merging uniform styles with casual wear to create a look that is as stylish as it is practical, with innovative fabric technology that works with the elements rather than against them.

The vision behind the brand was to create classic, functional products with a timeless appeal. Pushing the boundaries of manufacturing this inspiring collection incorporates new innovative fabrics and technology together with original designs to create ‘wearable technology’ Innovation, functionality and timeless aesthetics have distinguished the work of Massimo Osti, whose research in textiles and form revolutionized sportswear, leaving an unmistakable mark in the fashion world.

The Ma. Strum collection is inspired by these same principles, using innovative high-tech fabrics and technology to create products providing function, comfort and style. These designer clothes are made from the finest materials, often with additional extras such as lightweight waterproofing, concealed hoods and luminous MA Strum badges. All items come of course with the coveted Ma. Strum logo. A short collection from Ma. Strum collection for Autumn/Winter 2011. The technical outwear company is part of that fashion forward technical “pack” that is doing its best to pull us out of the heritage trend. Sure is working from our standpoint.

Ma. Strum A/W 2011 Fashion Preview at Stuarts of London:

Ma.Strum MA1077 NC-1 Coat

Ma.Strum Officer 2 Harrier Field Jacket MA1085 Orange

Ma.Strum Wool Cardigan MA5027 Navy Shawl Neck

Ma.Strum Ma1084 Merchant White Jacket

‘Whether it is apparel, a timepiece, or a vehicle, I have the same expectations – I look for functionality, value and comfort. People want to look and feel good.” Massimo Osti