Friday, 30 September 2011

New kid in town






IT’S landed in New York. What has? I hear you cry, Godzilla’s mighty foot, King Kong’s

mammoth monkey-shaped hands, no, something that makes almost the same impression the new New Balance NY showroom store.


The showroom or window on the latest ranges from this icon of sports footwear manufacturing entitled the New Balance Experience Store on fifth avenue, NY, is another advance for the label which still boasts the production of many its cult status shoes in Cheshire, England as well as it’s natural home of Boston, Stateside.

Even if wearing the shoes which have always had some strange hold over me, especially the 570 range, but anyway, New York is a long way off, so to Shepherds Bush it was to check out the latest offerings from this superb brand and the new range of leather tennis or ‘Court’ shoes are simply ‘f’ing awesome’ to put it one way.

To my eyes they are a reminder of the original style of shoe from NB featured in the cult book Trainers by Neal Heard.

Both V25LBK and V25LDB are a delight to look at and available in black or brown leather lift the soul as winter approaches, I know this week is sunny, but you get my drift.

The reissued shoe is a low profile with leather upper and white rubber sole the same colour lettering with the iconic N on the side is a nice touch, with the full name on the heel pull and tongue in white.

The shoes feature metal eyelets and ‘sweet’ on the eye. And although the only real difference between the brown and the black is the use of gold for the heel and tongue branding, the trainers do somehow look different, funny how a simple colour difference can give a completely different feel.

Moving to an area I have never really explored with NB the trial boot, which is coming up on thr rails thick and fast this autumn, check out Paraboot, the AW11 collection or in this case the H710P is an amazing piece of work, looking for all the world like a 4x4 for your feet.

This high design trail boot comes in a menacing black, with white rubber sole with d-ring lacing and leather upper.

Fearsome this boot is and also boasts the same colour N logo on the side, tongue and heel.

I like that touch, and with red laces adding to the awesome boot it really does show that New Balance are black in business.