Saturday, 11 June 2011

Keeping the Faith with Fred Perry






"I've worn Fred Perry since I was a kid. Always have done, always will. Fred Perry is one of the few classics." The words of Norman jay (MBE) when interviewed about life, style and his favourite clothing labels.The DJ is just one of hundreds of celebrity devotees to the British label that has transcended time and fashion changes.

It struck me as interesting how many people have joined forces with the label started by the most famous tennis player the country has ever produced.

The list of the great and good appears to be endless, Paul Weller (The Jam), the late great John Peel, Kasabian, Oasis (Pretty Green), Blur, The Others, Pete Dohertry and of course the iconic silver screen appearances of the label, Quadrophenia, This is England, on and on, so it is appropriate that

one of the latest releases from the label support its intrinsic links with music, The Northern Soul shirt.

Nights of stunning all-night dancing, legs flailing around, tight tank tops, Frank Wilson Do I Love You blaring out and the indelible link with the iconic Twisted Wheel night club, which still spins the platters that matter, holding a torch for this lifelong youth and music movement.

The shirt which comes in white or black has a two button placket, white tips on the black shirt, with a Northern Soul heart badge on the right chest, Twisted Wheel badges on both arms, with the wording: 'The birthplace of Northern Soul' and 'Keeping the faith since 1963'. The shirt has no tips on the white version, leaving a pure clean feel with the red laurel standing proud alongside the heart and wheel badges.

Now I don't profess to be Northern or know more than a minimal amount about the NS movement, but I do have a massive respect for it and these shirts show that FP feels the same.

Icon to icon you might say; the beat goes on.