The shirts are set to light up even the brightest of summer days or nights with some unusual art designs and a little bit more fiddling with the old croc himself.
The first two eye-catching shirts are named Baya and have a superb splash of white over the heart of the shirt with the croc sat proudly in the middle.
Coming in noir and coriandre, black and green for the uninitiated.
The croc on these slim fit shirts is embroidered, with the logo colouring the same as the shirt, while each sport the new Live label inside the shirt.
The print design is like a star bursting across the shirt, providing a stand out image in low key style, only the way Lacoste can do it.
The Becket T-shirt comes in a striped style over navy and wash blue, which is like an art print with dripping paint running between the stripes on the arms and chest. The stripe pattern runs all around the shirt, which is a nice edition to a nice garment.
The shirt also features an embroidered croc and is very Bretagne in style, a more modern version on that theme.
The Belini shirt, which is nothing like the peach and Champagne drink, is a classic all white crew neck shirt which sports a sketched crocodile image right across the chest.
The loosely coloured sketch is a nice version on the design and coming in slim fit will look nice on the beach, or pavilion or wherever you decide to stroll this summer.
Moving away from the art print shirts, a more classic crew neck shirt named Novateur is also available.
This shirt is one colour, coming in navy, souris (light grey) or white and has a fine cotton finish, with an embroidered croc in an Italian slim fit.
This shirt is classic Lacoste territory and is not, like a dog for Christmas, just for the summer or the beach come to think of it.
Now it’s not all on top for the French label this year, with the release of some nice swim shorts to just complete the beach bum look.
The first to make a splash are the Obier shorts that come in marine and are a short with side pockets, elasticated waist support, adjustable, well you never know.
The shorts are panama in length, with a darker teal banding down the sides and come with a plastic holder bag. The short comes in a navy as well and are more general usage garments, rather than set swimming trunks.
The Francois short is a nice one colour swimmer coming in frambois (pink) or eclipse (navy) the draw string waist band shorts have a mesh inner, embroidered croc on the hem, and boast two pockets. Perfect for the pool or sea the short is a polyester and cotton mix.
Thia range of Lacoste has become a total look, rather than adding an item to your style, so drop in a pair of the Arlez boaters, which come in grey and blue with a nice white rubber sole and you may have a complete look and some.
The shoe, which is the standard deck shoe style similar to Sebago has white leather laces and non corrosive eyelets, with a white toe front and grey trimming along the laces or ‘quarter’ as it could be known in shoe styling.
The deck shoe is pretty bloody impressive with a metal croc logo on the left shoe quarter.
A nice touch.
There is plenty more to this new Live range, but if it’s the beach you are aiming for, then this little lot will do you for starters.