The label is split into two collections as follows:
Green Label - Casual, Everyday essential pieces.
Black Label - Classic British tailoring with fine fabrics.
The label has taken much critique with many claiming that it’s boring, overpriced and is a slight rip off of Fred Perry, but it’s definatley my cup of tea and I believe that every stylish male should fork out their hard earned cash on one of their pieces.
Here are a few favourites from the SS 2011 range:
Red Harrington Jacket (Vintage Gingham)/Black Label/£200/ Buy Here
White 4 Button Pique Baseball Tee/Green Label/£45/ Buy Here
Purple Wool Polka Dot Scarf/Black Label/£55/ Buy Here
As you can see there is some lovely stuff going on here, and yes, it may burn a hole in your (incredibly stylish) pocket, but let's face it...it's worth selling your cat for.
Also what is more exciting, since May 2010 there has been chitter chatter about mod-father Paul Weller contributing to the line. According to NME, he has been quoted saying:
“It’s just what I like and what I would like to have in my wardrobe really, it’s purely selfish.”
I very much look forward to him being selfish.
Over and out.
P.S. It is also worth mentioning that Gallagher's band Beady Eye have released a cover of The Beatles "Across The Universe" and is available to buy for a limited period of time with 62p from each sale going to the Japanese Tsunami Appeal. So if you fancy pleasuring your ears and completing your good deed for the day then Click Here to download.