Wednesday, 23 March 2011

Adidas holding the rest to Ransom

THEY've been here before these two creative powerhouses, but not quite like this it has to be said.

The king of trainer manufacturers Adidas and Canadian fashion house Ransom Apparel, which seems to have been born out of a necessity to fill a much needed gap in the market of well heeled items, have teamed up before, but never like this.

The two companies started their 'Never Ending Path' footwear project three products ago, with such notable successes as the Chukka boot, which sported the now infamous crepe sole and only the Ransom logo on the side, yes no 3 Stripes on show here, which by anyones definition is a massive statement of intent from the Dassler design force.

Well now the dynamic duo have produced what can only b

e described as the definitive piece of footwear, which is sure to take the high street by storm.

In the words of Matthew Langille, from Ransom, the SS 2001 footwear range; 'Marks the full evolution of our philosophy and concept; a product designed to enhance a rugged lifestyle with an aesthetic that withstands the test of time.'

Yes and Mr Langille they are pretty bloody amazing as well.

The shoe/trainer has reset the standards of design just when I was beginning to wonder where this whole footwear concept could go.

The beginning point of the is its flexibility of design, simple moving the quarter away from the shoe and altering the lace eyelets you have a completely different shoe, as with the Curb shoe, compared to the Valley Low shoe, but still they can be seen to be running form the same stable, it is all very clever and as with the best things in life, subtle.

So where to start? I will stop drooling and picking the Valley Low shoe to start with in a beautiful maroon, this shoe, high ankle, almost ankle boot, oh I am getting confused, is an all canvas upper with leather padded ankle support has six standard trainer line eyelets, lined canvas inner and leather tongue patch, it has a 'strong military influence' this time around in as much as it has a fatigues link, but for me it also touches on total outdoor wear, such as the beach, the tennis court and the designers have created colours to lend the shoe to that environment. you won't be wearing these in the winter put it that way. The VL is very eighties in its concept, but timeless in its final design.

A white sole edging is contrasted nicely, think Diadora Borg Elites with a coloured sole in this case yellow in the cream version, which really shows its canvas build, the sole is orange, with a lighter orange inner, while the blue retains a white sole, to sensibly avoid any colour clashes, as the main body colour is so vivid.

The Curb version does away with the higher ankle, preferring amore classic shoe cut. the blue and black colour scheme really breaks this shoe up nicely and the black rubber sole gives this Oxford and sturdy foundation.

Unusually the cream version looks nothing like its counterpart, a much more subtle affair to be tucked nicely along with a pair of Dockers, the lower cut of the curb is almost a nod to the preppy or LA gang style shoe, very relaxed very street, with a formal edge. All the shoes have handy heel pulls to help retain the shoes shape after longer wear, with the Curb boasting the standard four eyelet lace up section.

I can see these shoes running and running, no that wasn't a terrible pun, just that is the trefoiled brand want to push the boundaries further this is the way to do it, you would never know they are Adidas, and with trendy young pop starlets such as the Jonas Brothers sporting them already, the shoe is spreading itself across many age groups and fitting in nicely.

Why not drop in some Penfield or Pengiun with these shoes, I can see the rise of the Americana look being sent into hyper drive with these shoes arriving, but also try combining YMC and Universal for that truly outdoor feel.