Sunday, 20 February 2011

Schott Bros Schott NYC Classic Perfecto Leather Motorcycle Jacket

SCHOTT HISTORY:

In 1913, as Ford's new Model T began to crowd the already bustling streets of New York City, two brothers, the sons of a Russian immigrant, went after their piece of the American Dream. Irving and Jack Schott started making raincoats in a basement on the Lower East Side of Manhattan which were then sold by street peddlers door to door. Irving Schott's leather jackets were lovingly branded with the name of his favourite cigar - the Perfecto.

By the mid-twenties, Schott NYC was revolutionized in the way Americans dressed for the outdoors when they were the first to put a zipper on a jacket. Eager to innovate, it was no surprise that Irving Schott then set his sights on another American classic in the making - the motorcycle. In 1928, Irving Schott designed and produced the first leather motorcycle jacket. The Perfecto was durable, rugged, and immediately embraced. To this new generation of "bikers," the Perfecto was a symbol of the excitement, adventure and danger that fuelled their fascination with motorcycles.

Throughout the 70s and 80s Schott became synonymous with the punk rock movement. The Schott Perfecto was the uniform for rock stars like The Ramones, Blondie, Joan Jett and The Sex Pistols Schott NYC is still owned and run by the third and fourth generations of the Schott family who still manufacture most of their clothing in the United States. In an old brick building the classic styles that have, and will continue to, connect with the American spirit are cut and sewn by the hands of trained craftspeople.

The latter style, the jackets in particular, are also worn by people who are fond of the style but do not ride motorcycles. The classic American Perfecto motorcycle jacket was made famous by Marlon Brando .There is a feeling with putting on a Perfecto that cannot be replicated or described, it is a persona: the history of America's bad boy is seeped into the heavy cowhide and chrome hardware! These hand-crafted jackets are symbols of American culture quality, innovation, and individuality.

So all you wanna be James Dean’s or just look super cool, because these jackets start off as a blank canvas for years of wear and customization, each scratch and nick will tell a story about you wearing it, and that is something else , isn’t it?

THERE IS NO SUBSTITUTE FOR WEARING IT…

Schott Bros Schott NYC Classic Perfecto Leather Motorcycle Jacket

£495.00

Leather Jacket features a belted front., Underarm footballs, Zippered pockets and sleeves, Insulated nylon quilted lining, Made in the U.S.A, Genuine naked cowhide leather