Sunday, 13 February 2011

DR MARTINS

Ok guys here’s the new stock that’s going to be coming in, so let’s get straight to the point about the great ‘Doc Martins’! Everyone from young to old have probably had, seen or wanted a pair of these boots!

History

The first Dr. Martens boots in the UK came out on 1 April 1960!. They were popular among workers such as postmen, policemen and factory workers. By the early 1970s skinheads started wearing them, and by the late 1980s, they were popular among punks, some New Wave musicians, and members of other youth subcultures. These great shoes are known as Doc Martens, Docs or DMs. The footwear is distinct because of its unique air-cushioned sole (dubbed Bouncing Soles), upper shape, welted construction and yellow stitching!



Cherry Red and Black 14-hole Dr. Martens boots

Klaus Märtens was a doctor in the German army during World War 11. While on leave in 1945, he injured his ankle while skiing. He found that his standard-issue army boots were too uncomfortable on his injured foot. While recuperating, he designed improvements to the boots, with soft leather and air-padded soles. When the war ended and some Germans looted valuables from their own cities, Märtens took leather from a cobblers shop. With that leather he made himself a pair of boots with air-cushioned soles. Märtens didn't have much luck selling his shoes until he met up with an old university friend, Dr. Herbert Funck, in Munich in 1947. Funck was intrigued by the new shoe design, and the two went into business that year The comfortable and durable soles were a big hit with housewives, with 80% of sales in the first decade going to women over the age of 40! Amazing hey! Sales had grown so much by 1952 that they opened a factory in Munich. In 1959, the company had grown large enough that Märtens and Funck looked at marketing the footwear internationally. Almost immediately, British shoe manufacturer R. Griggs Group Ltd. Bought patent rights to manufacture the shoes in the Uk slightly re-shaped the heel to make them fit better, added the trademark yellow stitching, and trademarked the soles as AirWairs. The Doc Martens 14-Hole black leather boot won two fashion awards at the 2010 Fashion Show in New York City; one for the 'most popular men's footwear in latest fashion' and the other for 'best counter-cultural footwear of the decade’ 2010, the Doc Martens 14-Hole black leather boot won two fashion awards at the 2010 Fashion Show in New York City one for the popular men's footwear in latest fashion' and the other for 'best counter-cultural footwear of the decade'.

So whether your young or old, punk or city slicker, sometimes just having a pair of these amazing boots will be great for any occasion!!