Famous for polo shirts, Fred Perry polo tops are reknown around the world for their quality and fit. Introduced as a tennis brand- Fred Perry and Dan Maskell wore then whilst commentating on tennis, BBC cameramen were given the shirts for free to increase exposure and young up-and-coming tennis stars of the day would prefer the fit of the Fred Perry shirts over the baggy ill-fitting alternatives. The marketing paid off, and Fred Perry was forever assosciated with Wimbledon the world's premier tennis tournament, which is fitting for a premier brand.
After pressure from streetwear fans, Fred Perry began making polo shirts with tipped colors and sleeves and became the first brand to make the crossover from sportswear to streetwear. And this continues to this day with the wonderful range of authentic Fred Perry polos at Stuarts London.