THOSE Swedes are a funny old lot, all that hardcore porn, blonde hair and golfing clothes.
Yes, I did say golfing clothes, because the brand of choice among many of the world’s golfing elite and come to think of it Hollywood A-listers is J Lindberg.
The Stockholm based label, with its modern angle on style, really is becoming a 21st century classic.
The likes of Brad Pitt, Kevin Dillon, along with golfers Jesper Parnevik and Richard Johnson, to mention a few, have sported the Stockholm based range, while former models include no less that rock chic Juliette Lewis and English rockers Dave Gahan (Depeche Mode) and Pete Doherty’s original side-kick Carl Barat.
There is something particularly Swedish about the designs of Lindberg, I know that sounds obvious, but just check out the button down polo tops and you will get what I mean.
The three-button placket is boosted by two collar buttons, which add a strangely upright feel to the shirt, which stands out from the rest of the garment.
Not to mention the halfway seam that runs down the front and back of the shirt.
Buttons and unusual cuts are a main stay of the clothes I have seen from the range, with the Rollerball style logo on the chest as well, it makes everything very angular, and slightly off-set.
Almost timeless in its own time.
This means that even the most sensible garment or colour choice, stands out on its own merits.
The Ethan ECO Y-neck cardigan, yes I did say Y-neck, is a point in principle.
The smoking jacket level pockets, draw down the line of the garment, while the random sixth button on the neck draws the eye up. The lighter blue piping on the pockets and colouring inside the top is a fine touch.
The scooped neckline t-shirts are also very different, providing a more relaxed approach and the off colours in the range again provide an added piece to the style jigsaw, with the red looking more orange, washed out, without the logo, sporting a printed name on the sleeve, rather than the JL logo.
You could say this range has some Swede touches, I know sorry that was terrible, but the clothes are definitely not.