Monday, 19 April 2010

It's all Bella Bella in Biella


Fila’s Chairman Honored in Biella, Italy
Apr 14, 2010, United Kingdom

Today, Fila Chairman, Gene Yoon, was recognised as an honorary citizen of Biella, Italy, the alpine town where the Fila brand was born. Originally founded by the Fila brothers nearly one hundred years ago, Fila helped Biella to become known throughout the world for manufacturing rich textiles and superior craftsmanship.

In recognition of Mr. Yoon’s contribution to the Fila brand over the last two decades, Biella’s Mayor, Donato Gentile, presented Yoon with the honorary citizenship during a ceremony this morning attended by prominent community members, government officials and special guests at City Hall.

“It is an honor to be recognised by the people of Biella, Italy,” said Gene Yoon, Chairman of Fila. “As we near the 100 year anniversary of the Fila brothers’ founding of the company, the contributions of the people of Biella throughout the years speak volumes to what the brand has been able to accomplish worldwide. On behalf of all of us who work with the brand today, I can say that not a day goes by without us all reaching back to the heritage of Fila here in Biella for inspiration.”

Congratulazioni Gene!