Thursday, 28 January 2010

Dutch football king Cruyff advertised Lois cords

Second out of the bag of Casual icons comes footballing god Johan Cruyff and tennis legends, Matts Wilander, Guillermo Vilas and Vitas Gerulaitis, before the obvious two kings of Casual Borg and McEnroe.
The latter two are almost as important to the fashion as the clothes themselves.
You could argue that that whole era of tennis had icons and in fact the game itself with Perry and Lacoste is dripping in Casual iconography, but I see these more as influences rather than icons of the time.
Dutch football king Cruyff advertised Lois cords and jeans, seen displaying all his skills in mustard Lois Recto fit (The Business; Danny Dyer) cords or the jean fit, along with some natty Lois t-shirts in a series of adverts and billboards.
If the coolest man in world football can identify with Lois, well the label was sure to become one of the most sought after and so it was seen with the limited re-release of these sublime cords has shown. Unlike Cruyff goals, these really are limited in number, so get cracking I say, if you don’t want to miss out.
Gerulaitis, Willander and McEnroe were all sponsored by Sergio, with Willander replacing Mac in the style limelight, sporting the Superace and Quad ranges, while McEnroe who not only battled Borg on the court, but on the fashion catwalks, had the Sergio range almost purpose built around him, as did Borg with Fila and Diadora.
Vilas, the Argentine star wore Puma, and sported Tacchini, but as lesser known star is best remembered for his G.Vilas trainer range, which battled the Forest Hill for popularity.
The two heavyweights Mac and Borg began catching the eye in the late 70s and early 80s and the list of clothes they donned is almost two many to mention.
For McEnroe the Dallas, with their iconic two stripes around the body and Orion, with the thinner strip and two colour top and bottom trackies, Youngline t-shirts hold their anywhere. What of Nike Wimbledon trainers though?
For Borg, the classic 1976 Original Borg Elite Diadora trainer and the Terrinda, All-England and Matchday tracksuits, along with the Match polo shirts ranges are on a par. The green Settanta tracksuit top still has grown men drowling. The Matchday pants and Loafer shorts are sublime in navy and also white, and now, for the first time I have spotted some vintage retro socks in navy or white with alternate trim at Stuarts, thus completing the look for the summer.
Netting a winner hasn’t been so easy for years.