Thursday, 17 December 2009

70's Carerra Sunglass - Sunnies from the Wonder years are back

After the 60's brands like Persol and RayBan took a adip and the hungry fashion lads wanted something more vibrant to match up with there more sporty inspired look. By the 70's Carrera sunglass co. was the answer. Famous for making glasses for the sporting world Carrera became a must have item. It was the only company that was able to combine sport and fashion, functionality light weight practical. The new collection launched are exact 70's & 80's replicas and to be honest they look really cool.

Company History:
CARRERA was founded in 1956 in Austria by Wilhelm Anger as the sports eyewear maker Wilhelm Anger Werker inspired by the Carrera Panamericana auto race. Twenty years later, they changed their name to Optyl International and devoted themselves to make motorcycle goggles and ski masks.
In 1964, Wilhhelm Anger developed and patented the ‘Optyl’ material, which was a heat-hardened plastic weighing 20% less than acetate resulting in a reduction of allergic reactions and improved fit through a memory effect that provided permanent elasticity and dimensional stability.
In 1974, the company was renamed CARRERA International and established a headquarters in Traun, Austria, and went to partner with automobile designer Ferdinand Alexander to develop the sunglass collection CARRERA Porsche Design.
In the 1980s, CARRERA sponsored sporting events such as the America’s Cup, the 1988 Winter Olympics, and Formula 1 racing.
In 1996, Safilo Group S.p.A. purchased CARRERA and is now has headquarters in Padova, Italy.