Luke 1977 has a policy of exclusivity in terms of the stockists they select (such as Stuarts London), to appeal to a more discerning buyer who may have an aversion to the usual High Street mass market stuff. This puts the brand in-line with the tastes of the young and the gifted from the worlds of sport and entertainment.
Here's a run-down of where we've seen this Great British brand appear in recent weeks…
Stephen Graham with Kasabian on the Radio 1 Live Lounge Tour
You may remember Stephen's powerful performance in Shane Meadow's This Is England amongst many other projects. Here he's interviewed by Jo Whiley - he's the one in a Luke Jacket!
Adam Deacon on set of new film 4321 directed by Noel Clark
Neol Clarke wrote Kidulthood and wrote and directed Adulthood. He's currently directing diamond heist movie 126.96.36.199. where he is working once again with Kidulthood and Adulthood actor Adam Deacon.
Born in 1983, his CV of big and small-screen appearances is long. See him below in his choice of Luke jacket on the set of 188.8.131.52 with co-director Noel.
Reggie Yates as Theo Mackenzie in ITV's new series 'Trinity'
Set in the gothic, oak panelled halls of residence and lecture theatres of the fictional Bridgeford University, Trinity College, the ITV2 eight part series brings a whole new meaning to the phrase "first term nerves". For over 900 years, Trinity has been an elite playground solely for the über rich and powerful. However, for the first time in its long and illustrious history, Trinity is about to throw open its doors to the hoi polloi!
As new girl Charlotte and her fellow students settle in, they begin to realise that all is not what it seems at Trinity. Beneath the glamorous veneer of wealth and privilege lurks a much darker world, ruled by the mysterious Dandelion Club: a select group of over-privileged students used to getting their own way.
Below, Reggie Yates sports a Luke polo top, a product placement victory for Luke 1977.
Find all our Luke 1977 line at StuartsLondon.com