Wednesday, 21 October 2009

Brand profile: Timberland



The Timberland brand was born out of the Abington Shoe Company, in Boston, Mass. USA. Founder Nathan Swartz began his shoe-making career in 1918 as an apprentice stitcher. In 1952, Swartz bought half an interest in The Abington Shoe Company and by 1955 acquired the entire company where he and his family went on to make numerous innovations in shoe-making.


In 1973, the brand name "Timberland" was introduced for the waterproof leather boots produced by the company. Because the boot proved to be very popular, the company name was officially changed to The Timberland Company.


The brand became popular in the 80s when Timberland Boots and Timberland Deck Shoes were adopted by the italian Paninari and then later the British Casuals. In the 90s the boot was popularised by the Hip Hop scene. Rapper/Producer Timbaland took his stage name from the brand. Other rappers of the 90s made reference to the boots in their lyrics - the likes of Wu-Tang Clan, The Notorious B.I.G., Tupac Shakur, Nas, Mobb Deep, and the Boot Camp Clik.


Today Timberland is known globally as a footwear and apparel brand. Visit StuartsLondon.com to see our range of Timberland casual and outdoor footwear.


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