Sunday, 18 October 2009

Brand Profile: Luke 1977

Luke 1977 is an independently owned, design-led UK mens fashion brand with a tight distribution policy, and is only found in selected stores such as Stuarts London. Luke menswear fashion has firmly established itself as a brand both in the UK and overseas, recognised for its edgy, detailed and practical interpretation on contemporary menswear. Taking inspiration from all the people that surround him, Luke's menswear fashion range has all the components of the modern lad, a gentleman, a working class hero & a bit of a rogue.

Here's his story, from his own PR materials:

Luke is the son of a talented wedding dress maker and throughout his childhood was constantly exposed to cutting, sewing, altering & pattern drafting at his Walsall home. With all of this going on around him it’s no surprise that by the age of twelve he was already adept at using a sewing machine and he soon became interested in the whole process of the production of garments and began to develop his skills.

Throughout his school years he continued to experiment with the design and construction of garments and by the age of 15 he had started making shirts for his friends. Within a few months he had developed his burgeoning ability to incorporate trousers too. On leaving school Luke enrolled in a fashion and textiles course at his local Walsall College. It was around this time that he and his friends were beginning to go out to the local pubs and house-clubs which created an increasing demand from others for his shirts & trousers. Garments that were stylish and individual but still perceived as being ‘masculine’.

In 1997 Luke earned a place at Central Saint Martins College of Fashion in London where he began a 3-year specialist menswear design degree. He soon became well known for his edgy, detailed but ultimately practical designs, pieces which often incorporated his trade mark quirky sense of humour. During the 3 year period he attended Saint Martins he became fascinated by traditional tailoring techniques which inspired him to begin making suits. Now there was a real following for his creations from a variety of people from friends and colleagues to well known celebrities.

Upon his graduation Luke took the position of junior designer with a major brand in order to hone his skills and develop a deeper understanding of the industry, setting down the ground work for starting his own label. He had set himself a target of 3 years work experience but in May 2001, after only six months, he began the collaboration with his life long friends, Simon & Deborah Poole which saw the creation of the ‘Luke’ label.

This brand is going from strength-to-strength, with a higher profile with each passing season, being worn by young, relevant, up-and-coming talent from the film, television and music industries. We'll post an update soon about who's wearing Luke this season…

For our complete range of Luke 1977 visit

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