Thursday, 10 September 2009

In store: Select Edwin Jeans range





Above - The Selvage ED-47 Regular Jeans


A brief history of Edwin Jeans


Established in Japan 1947, founder Mr Tsunemi had a passion for denims, which inspired him to import them directly from the United States as no denim was manufactured in Japan at that time.


In 1951 domestically manufactured denim was available for the first time in Japan. This product was expensive and of inferior quality compared to its American counterparts.

Mr Tsumeni was driven to create his own denims, with greater sophistication in fits, washes and quality.


In 1961 Mr. Tsunemi crafted the first pair of Edwin denim jeans. Utilising the letters D, E, N, I & M (reversing the M creating a W) he created the brand name ‘Edwin’.


By 1963 Edwin had produced the world’s heaviest ringspun denim jean (16oz), featuring the famous three-colour rainbow selvedge, which is still being used today. You gotta love a chunky denim.


In the 1970’s Edwin were the first company in the world to develop ‘old wash’ - designed to replicate denim which have been worn from its rigid, unwashed state.


In the 1980’s Edwin invented ‘stone washing’ which revolutionised the entire denim industry and was a pivotal moment in the evolution of denim manufacturing, thus influencing every denim company in existence today.


In the 1990’s Edwin created the ‘new vintage’ denim concept, which encompasses the subtle beauty of hand replicating vintage washes from archive references pre-dating 1947. Edwin is an authentic denim brand priding itself on innovation and craftsmanship, utilising exclusive fabrics and fabrication, unique technology, hand wash processes, and continual progression in design and fit.


Did I mention they invented 'stone washing'? They invented 'stone washing'!



Above, you can see the inner seams of the Edwin jeans. These show the true edge of the woven denim textile - you don't get this on large-scale mass produced jeans where wide looms mean that the fabric gets cut and the edges stitched. These seams are the true sign of a narrow loom and an exclusive, small-run denim.


For the complete range of Edwin Jeans mosy on over to StuartsLondon.com


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