The new collection is targeted at the younger (15-25) and fashion-alert customers, the range offers a slimmer cut - mod-style, clean and fitted.
At the collection launch earlier this year, Robert Siegel, Chairman and Chief Executive Officer of Lacoste USA commented, “With Lacoste Red! Collection, Christophe Lemaire and the design team have focused on an exciting new generation of Lacoste men.”
The Mod era has definitely provided the inspiration for this collection, with promotional material depicting a group of young people on scooters inviting visitors to follow them to the "Crocodile".
Here's the promotional movie: