Sunday, 13 September 2009

Brand Profile: Barbour International

New Barbour Jackets are now in stock and include the Barbour International Steve McQueen re-issue. This is the ulitmate vintage British Biker jacket. Also, Barbour jumpers abound in plain and diamond argyle variations for the winter, plus Barbour Shirts are now available with heritage barbour check patterns.

Gone are those days when people only saw Barbour jackets for the countryside lads. The city casuals have taken to the brand, some now preferring the brand over Burberry, even.

A brief history

J Barbour & Sons was established in 1894 in South Shields by John Barbour and sold outerwear, boiler suits and painter’s jackets through to underwear. The success of the business was built upon supplying Beacon brand oilskin coats designed to protect Tyneside sailors, fishermen, river, dock and shipyard workers from the worst of the weather.

Run by successive members of the family, J. Barbour & Sons Ltd supplied oilskins to the army in the First World War. In the 1930's, Duncan Barbour, a keen motorcyclist, introduced a motorcycling range which quickly took off, and Barbour suits were worn by virtually every British International team from 1936 to 1977. In 1957, 97% of all competitors who took part in the Scottish 6 Day Event rode in Barbour International Oiled Cotton suits. During the Second World War they produced weatherproof outdoor clothing for both the military and civilians including the development of the Ursula suit which became standard issue for members of the Submarine Service.

In August 1957 Barbour became a manufacturer in their own right, building their own manufacturing facility. But it was in 1974 when Barbour received the first Royal Warrant by the Duke of Edinburgh, followed in 1982 by a warrant from HM the Queen and in 1987 from the Prince of Wales.

Stuarts London is an Official stockist of Barbour Heritage Jackets and Barbour Mainline collection.

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