Tuesday, 29 September 2009

Brand Profile: Baracuta

The Baracuta G9 is the Original Harrington Jacket. Much copied, the definitive is made only by Baracuta. Its roots can be traced back to the 1930's - an incredible testament to the timeless design. Stuarts sell a lot do 'iconic' and 'classic' fashion, but the Baracuta G9 is The Daddy. Baracuta have been clothing some of the coolest screen and pop icons of the last century and their influence continues today.

In 1939 John and Isaac Miller, the owners of a small garment factory near Manchester, realised their dream - to design a new and revolutionary blouson jacket. Picture Post described Baracuta as 'Britain's Best Rainwear', a testament to the superb tailored quality.

In the 1950's, Elvis Presley wears the G9 in the film 'King Creole', the jacket's iconic status is now set in stone. Baracuta's popularity and growth continues as Isaac Miller heads-up expansion into America and Canada. Legendary New York store 'Paul Stuart' stocks Baracuta, and the brand's cool goes into overdrive when Steve McQueen wears a G9 on the front cover of a 1963 edition of Life Magazine.

It was in 1964 that the G9 got its popular name. Ryan O'Neil played Rodney Harrington in the 60's US soap Peyton Place, wearing the G9 - Thus the phrase 'The Harrington' is born. The same decade saw Baracuta worn by Frank Sinatra and the 1966 England Football Squad.

In the 1970's and 1980's the G9 becomes popular with Mods and Ska revivalists. 1981 sees The Clash wear a customised G9 in their Times Square concerts.

21st Century sees no let-up of high-profile men seen wearing barracuda: Pete Doherty, Franz Ferdinand, Liam Gallagher and Thierry Henry sport the G9. Razorlite meet Nelson Mandela wearing G9's.

Our Baracuta range can be found at StuartsLondon.com

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